Built by someone who's
been on the tools.
We got tired of paying for software that was designed for salespeople in glass towers. So we built the CRM we actually wanted — for the people who build things with their hands.
The problem with most CRMs
Most CRM software is built for enterprise sales teams — complicated pipelines, Salesforce integrations, and features you'd need an MBA to understand. For a roofing contractor or HVAC tech, it's completely overkill.
Smaller tools either don't have quoting, or their invoicing is locked behind a higher tier, or they charge per seat and you end up spending more than you expected.
We said enough. A contractor needs to track leads, send professional quotes, collect payments, and schedule jobs. That's it. We built exactly that — and nothing else.
Our principles
What "no sweat" means to us
Transparent
Our pricing is on the website. No "contact sales" walls. No surprise renewal increases.
Fast
The app loads fast. Setting it up takes minutes. Getting support takes hours, not days.
Purpose-built
We focus on contractors and trades. We're not trying to be everything to everyone.